Face mask treatments are targeted solutions for specific concerns. Depending on your needs, a mask can exfoliate and brighten, detoxify and minimize pores, hydrate and refresh, or help minimize the visible signs of aging.

Check the directions for each specific formula, as many are designed to be used several times a week as a boost to your routine. You can also "multi-mask" by applying different formulas—like a brightening or anti-aging mask—to different areas of your face simultaneously.

Apply your mask after cleansing. For rinse-off masks, continue with your serum and moisturizer after removal. If you are using an overnight face mask, apply it as the final step of your evening routine in place of your moisturizer.

While you can use your fingertips, the best way to apply a mask is with a clean brush for a gentle, even layer. Always check the product directions. You can also multi-mask to address different concerns on different parts of your face at once.

Duration varies by formula. For many rinse-off treatments, such as a face mask for glowing skin, it is standard to leave the formula on for 10–15 minutes. Most hydrating masks can be used several times a week to boost your results.